The article focused on how Instagram is geared towards today's younger diverse crowd and how they are on college campuses. I found it interesting that the overlap of Facebook users and Instagram users was relatively small for the academic library in the article. From my personal experience it seems that Facebook is the dominant social media provider and most of the libraries and archives I know of try to use Facebook as a way to promote their collections.
Using photos to interact with graduate students makes the library and archives seem interesting, and it makes sense for a library or an archives to have an Instagram account. If you want to see what your library, or archives, has then just look at their Instagram and find what they've posted. Posting photos is a gateway for students, it allows them to see what is out there, and then they come in to see and could even find their own interests within the library or archives.
Another way for the libraries and archives to get attention through web interaction is Web 2.0. Web 2.0 is a way for libraries to provide interaction with their collections, rather than just tell users what they have. Web 2.0 allows user to interact directly with collections, to converse. Advancements such as Web 2.0 and Library 2.0 provide a future for libraries in this digital age.
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